SXSW 2018: Daily Digest - 10th of March

Tim Harper, Jamie Simmonds, Laura Walters, Juliette Hettema

SXSW 2018: Daily Digest - 10th of March

SXSW is flying by, we have been busy attending many talks and it's hard to find the time to sit down and collect your thoughts! We saw a lot of amazing sessions today, and also some of the brand booths that are dotted around the city centre, such as the Sony WOW Studio. 

"How bots and conversational UI are killing design" - Laura

Despite the scary title this panel, with speakers from Facebook and Slack etc, was full of great case studies and tips for creating seamless experiences, integrating UI elements and setting expectations.

"Changing the World with Open, Long-Range IoT" - Juliette

This was an amazing workshop, which was definitely the highlight of my day. It was a hands-on workshop learning how to build your own dust particle monitor using specific tools and libraries of code that we adapted. The interesting thing is the possibilities of using these tools, later on I added a temperature and humidity monitor and had to combine the code, quite difficult for a non-developer! But with some help I managed to get that done. It’s interesting to think about in what other ways this tech and these tools can be applied to create IoT for communities but also for brands. We used Multi-Tech xDot hardware, a specific dust monitor and temperature monitor. The best thing was we got to keep everything, except the temperature monitor. A very useful and engaging experience which also shows the accessibility of IoT for all.

Impression of the Sony WOW Studio, being able to meet the new Aibo was a major plus!

An impression of Austin during SXSW

Who did you meet?

Juliette had lunch with a team of people from Bose, who kindly let her join for tacos. Tim caught up with some familiar faces. We spotted Sadiq Khan again, who we will probably see again tomorrow as well! Laura met some interesting designers in the many design focused sessions she attended. Jamie arrived, and we tried very hard to keep him awake as long as possible to minimize jet lag!


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