info@thetin.net 020 7430 7935

TheTin - The Ideas Activation Company

New Year Update.

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Happy New Year to one and all!

It's great to be back and hit the ground running with final stages of development for a very exciting new project, be the first to find out about it by signing up here: www.tipant.com

We're also kicking off two new projects that we can't wait to share with you, as always watch this space!

Finally, we'd like to welcome aboard Megan Hutchinson, the newest member of our team. Megan has both design and HTML skills so we'll looking to her to bridge the gap between design and frontend! She's also very busy outside of TheTin, make sure to check out her blog: http://www.probablybest.co/ and follow her on Twitter: @ProbablyBest

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November Update.

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It's been a busy few months here on Hatton Wall. The team have been working on some fantastic projects for ad agency DHM, publishing start up Boxfiction plus new work for PwC as well as winning several exciting new clients.

We're pleased to announce winning the contract to develop a new digital platform for the Broadgate estate located next door to Liverpool Street station. We have some very exciting ideas that we're looking forward to delivering for our new client.

Our Flash designer, Jason Fingland has moved on to ad agency, WCRS and whilst we miss him and his penchant for heavy rock we're pleased he's still popping back East for Tinnovation Thursdays.

The development team has been shuffled slightly too, with Spencer heading back to Brighton to complete his final year at Uni but new arrival from the North East, Chris Zoryk doing a fantastic job in filling his boots, whilst providing us daily updates on the state of the Premier League.

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TheTin. The Ideas Activators.

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Our 10th year is panning out as one of our best, with so much exciting stuff going on at the minute we've been a little slack with our blog updates!

We're currently working on a number of projects from exciting startups to some big brand work both direct and in conjunction with our fantastic partners. From websites to apps, ecommerce solutions to digital publishing solutions, it's all happening!

We can't wait to share this work with you so keep an eye on the website and also our Facebook and Twitter feeds, www.facebook.com/wearethetin and www.twitter.com/wearethetin respectively.

In the meantime, if you'd like any assistance in activating your ideas in the digital space please drop Tim a line at tim@thetin.net or give him a call on 020 7430 7935.

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Are you in the Meetings Mindset?

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Meetings Mindset® is a new company that offers meeting organisers a range of creative and innovative services available both online and onsite. The services aim to improve the ROI of meetings by maximising the performance of its most important aspect – the participant.

Meetings Mindset® founder, meetings industry expert and friend of TheTin, Jon Bradshaw approached the company just over a year ago with an idea set to take the meetings industry by storm. The idea was pitched to TheTin in a special Tinnovation session in which our team helped shape the presentation of the offering in the digital space.

TheTin founders, Jamie Simmonds and Tim Harper were so impressed with the concept that they took a shareholding in the fledgling company and have been working closely with Jon ever since.

In January the directors were invited to Las Vegas to attend PCMA Convening Leaders congress to run the first Meetings Mindset® Pit Stop and Keynote Session. The response was excellent with the US meetings industry embracing the forward thinking, attendee-centred approach.

Focus moved to development of "the jewel in the crown" of the service the Meetings Mindset® Online Performance Center to be launched in partnership with IMEX Frankfurt '11. All attendees of this mammoth event will benefit from objectives setting, tips, tools and techniques to maximise their visit and when the show closes, personal ROI reporting.

To find out more about Meetings Mindset® and how our services can help your next meeting please visit www.meetingsmindset.com

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Version 2.011.

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Welcome to the latest version of www.thetin.net, strictly speaking it's version 2.0 but 2.011 felt more appropriate!

Building on the success of last year's rebranded and restructured website we've taken onboard feedback from both internal and external sources to deliver an evolution of our launch site.

We love our new brand identity created by our design guru, Shaggy and having lived with it for six months we grew to understand it better, how it works, where it works and what works well with it.

It is a very bold marque which led us to reconsider our font choice across the website, the font we launched with, the fantastic Komika Poster whilst perfectly on brand is pretty dynamic in it's own right. We decided a more classic face would compliment the marque better but still work with our "graphic novel" foundation.

After much deliberation we settled on Gotham (appropriate name for a start!) from New York typographers Hoefler & Frere-Jones. Whilst a classic typeface there is a personality that works well with our unique brand identity.

Many of the graphical elements through out the site, keylines, boxes have been tightened up whilst preserving the original grid layout.

We've introduced a heap more content from an updated blog, built on our core technology base ASP .net, our new BlogEngine should be far more compatible than our previous WordPress solution. We've given Tinnovation, the identity it deserves, even nubbin has had a face lift! A wealth of new projects in the Work area have been added and make sure you check out the People page to meet our new team members. 

We sincerely hope you like our updates and would appreciate any feedback and comments below.

Thanks
TheTin Team

 

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Viva Las Vegas.

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TheTin management team will be heading to Las Vegas at the end of the week to launch partner company Meetings Mindset® at PCMA Convening Leaders 2011.

Meetings Mindset® offers creative and innovative solutions to meetings planners to improve the ROI of events by maximising the performance of the participants.

The company is the brainchild of Jon Bradshaw, a long time associate of TheTin. Jon brought his concept to a Tinnovation session in early 2010 and in partnership with TheTin have been pushing the development forward ever since. 

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Light Entertainment update.

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Thanks to everyone who downloaded our Christmas game, Light Entertainment on iPhone and Android. We had a great response and at last count over 600 iPhones and 200 android devices are proudly carrying our Christmas game.

Our mission was to prove that we could re-purpose an existing Flash application for delivery on multiple platforms and after a fair amount of jiggerpokery this was proved.

From a business perspective this is great news as we can now spec, design and build Flash applications and target other mobile platforms which means our clients won't be paying for multiple application development.

To find out more give us a call on 020 7430 7935 or email tim@thetin.net

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Happy New Year.

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Happy New Year to all our clients, families and friends.

Here at TheTin we're looking forward to an exciting 2011. We have an update to our website scheduled to launch towards the end of the month, that as well as presenting some new team members will include details of the numerous projects we were working hard on towards the end of last year.

We believe 2011 is going to be another exciting year in the digital sector and will be holding a Tinnovation session in January to preview what we predict will be the big news in the year to come...

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The morning after the night before.

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Well, after the initial build up, the oohs and the aahs, the impressive live stream (I managed to watch most of the keynote on my iPhone, on the train, on the way home) what are we actually left with following last nights Apple music event in San Francisco?

We've got a whole set of new iPods, a shuffle that combines features of the previous two, a nano that looks sweet adds touch but loses the camera and a touch that is basically an iPhone 4 without the phone.

All these products run Apple's recently rebranded iOS or mobile operating system to bring them in line with the iPhone and iPad.

To compliment these new products a new version of Apple's music software was released, iTunes 10, a new logo (no CD anymore that's sooo noughties), a new look and new social network functionality, Ping.

After downloading, adding a few details, I'm ready to go, following Rick Rubin, Mark Ronson and Carl Baldwin, (when he accepts my request!) so what is it?

As my friend Jon Sutton texted me during the Keynote, "They've just nicked mFlow and pretended it's there own" and that is basically it, social functionality added to a music store that allows you to like, rate, follow and be followed there by connecting you to like minded music fans the world over. The difference between mFlow and Ping is however a user base of over 200m.

The guys at mFlow must be gutted this morning!

Another additional feature was AirPlay that is a rebranded AirTunes but let's you push content wirelessly not only from Mac/PC to Apple TV but also from iPad to Apple TV with November scheduled iOS 4.2.

Then came the usual "One more thing..." announcement and it was as widely predicted Apple TV.

A new bit of kit a quarter of the original with no storage just rental via streaming functionality. You can still stream from your Mac or PC to the box allowing you to view your existing content but this does appear to be Apple's first tentative steps towards cloud computing with new content never actually being stored on the delivery device.

My biggest issue with the events announcements was that as an iPhone 4, Apple TV owner with access to an iPad is that there is not a lot for me. I don't need an iPod, I already wirelessly stream content around my house and as a Facebook user do I need another social network to update?

It appears that this event was all about Apple grabbing yet more of the consumer electronics market share and potentially knocking myspace, last.fm and eventually with a music subscription model, Spotify out of the game.

Will they succeed? Watch this space!

To view the keynote in it's entirety follow the link below:

http://events.apple.com.edgesuite.net/1009qpeijrfn/event

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iPad arrives in Hatton Wall

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The digital world has been buzzing since January with news about Apple's latest must-have product the iPad, what will it be called? Will it have a camera? Is it just an over-grown iPhone? We've just taken delivery of our new toy, courtesy of our very own Tinnovator, Sajida who happened to be wandering past the Apple store, 5th Avenue, NYC on Saturday (with pre-ordered receipt in hand!) First glance, looking good, but will be putting it through it's paces on Thursday evening with a Tinnovation iPad special including a review of HTML5 and CSS3... Watch this space!

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